Legal Marketing: Protect yourself with a social media policy

http://ow.ly/6Sn1K

An article on the The Matte Pad blog at tommatte.com, no author credit provided.

This article provides advice to law firms about how to regulate social media use by employees of the firm.  The article provides advice on the following points:

• Explain the purpose of social media and your firm’s position on it.
• Decide who will own your firm’s social media presence and how it will be managed.
• Educate your staff on the things they can–and can’t–say on social media. 
• Respect copyrights and always reference the source of your posts. 
• Bring value.

The article states, "If it feels overwhelming, think about having an outside expert come in and help you through the process. It’s so much easier to start out with a plan and policy in place than try to rein in the cats once they are out of the bag. Ultimately, social media has incredible benefits, ones your firm will really grow to appreciate. But make sure you are doing it right from the start."