http://ow.ly/6hb8Z
An article by Brian Solis posted on the briansolis.com website.
This article touches on the fact that social media networks are competing, and evolving. This change in the social media landscape has caused services like Facebook to lose momentum in some aspects of its use. The author also warns against too many advertisements from corporations, and states that this may have a chilling effect on the conversations taking place on social media.
The author points out that the following lessons should be learned regarding the role that social media will play:
"What can we learn of this?
1) Businesses must first realize that there’s more to social media than just managing an active presence, driven by an active editorial calendar. Listening is key and within each conversation lies a clue to earn relevance and ultimately establish leadership.
2) Consumers want to be heard. Social media will have to break free form the grips of marketing in order to truly socialize the enterprise to listen, engage, learn, and adapt. You can’t create a social business if the business is not designed to be customer-centric from the outside-in and the inside-out.
3) Social media becomes an extension of active listening and engagement. Strategies, programs, and content are derivative of insights, catalysts for innovation, and messengers of value. More importantly, social media becomes a platform for the brand and the functions that consumers deem mandatory. From marketing to HR to service to R&D, brands will expand the role they play in social networking to make the acts of following and sharing an investment in a more meaningful relationship."
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