http://ow.ly/6eiZt Part 1
http://ow.ly/6ejda Part 2
Article by Gina Rubel, appearing Panther Marketing Jobs UK website, and part 2 appearing on the Legal Intelligencer website.
This article defines social media, and discusses some of the social media networks that are most applicable to the legal practice.
"A social networking site is one that is designed to allow multiple users to publish content themselves and share it with others. The information may be on any subject and may be intended for consumption by friends, colleagues, target clients and the many other audiences found online. Social networking sites typically allow users to create a “profile” describing themselves, to exchange public or private messages and list other users or groups they are connected to in some way."
As stated in part 2 of the series, "The first installment of this series addressed social networking platforms including LinkedIn, Facebook, Twitter and Google Plus. It also addressed lawyer and law firm review and recommendation sites including Avvo, Yelp and Martindale."
Part II of this series focused on social content sharing and location-based services. The second part of the series discusses blogs, Legal Ramp Online, and JD Supra, as well as location based services such as Foursquare.
As the second part of the series stated, "Location-based services allow users to share their "location" and connect with others based on where they are. So for example, if you're at JFK airport awaiting a flight and you post that you're there, others who are also there can connect with you. Personally, I'm not a big fan of letting the world know where I am and when; however, there are advantages to these services for lawyers. They include word-of-mouth marketing, law firm reviews, search engine optimization and client research."
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