http://ow.ly/6ekytArticle on the New York Times by
Somini Sengupta.
That is right....for the first time half of America reports using a social networking site. If you are in the half that doesn't...you likely aren't reading this blog.
Only 6 short years ago, the number that reported using a social media site was only 5%.
Social media is NOT a fad, those who claim it is are simply missing the reality of the situation. It will continue to grow in importance, and frequency of use. Here are some statistics provided in this article:
"The Pew survey found that among adults who are online the rates of participation are higher: 65 percent, according to the survey, up slightly from 61 percent last year.
Not surprisingly, the sites are more popular among younger people: 83 percent of people surveyed in the 18-29 age bracket said they use social networking sites, compared to 51 percent of those in the 50-64 age bracket. The young are also twice as likely to use social sites every day."
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